Posted On April 1, 2021
In a Galaxy Far, Far Away, Montana| In a quest for more shelf space and feeling frustrated and constrained by the three-tier alcohol sales and distribution system here on earth, Montana breweries are rocketing upward, going boldly where no beer has been brewed before, outer space. Their trade association, the Montana Brewers Association, is following suit by joining the Brewers Space Guild, banding together with brewers guilds across the country to send their work into orbit, a frontier without tiers.
While space breweries will have to contend with issues such as the lack of CO2, zero gravity and wet burps, they’ll find relief in gaining the ability to brew and bring their own products to the interstellar markets – all while Horrible Alcohol Laws (HAL 9000) continue to stifle the growth of Earth breweries and restrain their ability to self-distribute their beer.
On Earth, breweries are often restricted by law in how they may package their beer. In space, breweries will be free to package their product however they like – in different sized cans, growler materials or keg sizes – and float it out of their pod bay doors for sale. Space breweries may also ship beer directly to the citizens of any planet, including those in galaxies far, far away.
“It’s refreshing to no longer have to worry about slippery slope arguments from opposing lobbying groups … because you know, zero gravity,” said Matt Leow, Executive Director. “We are excited to be a part of this endeavor and take our work to new heights.”
Since joining his counterparts in space, Leow now works as a part of a collective mission to develop, strengthen and educate guild professionals and staff. The new membership-based 501(c)3 organization, The Association of Brewers Guild Professionals (ABGP), will create opportunities for its members to network, learn and share knowledge with one another. The AGPB is using this April Fools day campaign to build awareness and sell hats and t-shirts to fund the creation of their new organization. Pre-orders are being taken at BrewersSpaceGuild.com. The launch project is sponsored by Brewers Supply Group, a craft brewery supplier of malts and hops. Brewers Space Guild and Brewers Supply Group share the same initials, sense of humor, and spirit when it comes to community and industry outreach.
Brewers guilds stand at the front lines of a powerful and organized movement to successfully implement, protect and maintain craft beer-friendly laws and regulations at the state and federal levels, accomplishing all of this with small teams of typically one to two people. Guild employees must become experts in a complex and heavily regulated industry while also driving traffic and tourism to their state’s breweries. They also plan and execute major public events like beer festivals, state beer weeks and educational conferences. The Association of Brewers Guild Professionals aims to pool together the collective expertise of the nation’s executive directors and professional staff to benefit the greater whole.
“We’re here to protect the hopes and dreams of the galaxy’s small business owners and ensure that all guild leaders have the tools and resources they need to be successful,” said Leow. “But let me tell you, if you thought astronauts liked Tang, just wait until they try this NEIPA with Galaxy hops locally-sourced from the sun-facing side of the newly-terraformed moon. It’s out of this world. And oxidization… it’s a thing of the past! We can’t wait to see you up here.”
The Montana Brewers Association was created in 2008 and is a statewide association of breweries organized for the purpose of promoting the production and sales of the freshest and highest quality Montana made beers. The MBA is the outgrowth of the earlier Montana State Brewers Association, created in 1997, and the members of the MBA are dedicated to education, public awareness and support for their products, profession, and history while documenting their economic impact and legal responsibilities throughout the state of Montana. The MBA members are committed to actively supporting and interacting within their respective communities as permissible under Montana law.